The Good Elf

Open 10.30am, last orders 5pm

Barman at The Good Elf

Enjoy local real ales, mulled cider, apple juice, tea and coffee in our pop-up, magical pub set in Bradmoor Woods’ atmospheric roundhouse.

The Good Elf is run entirely by volunteers. Any profits go to the Fairyland Trust charity. Grab a drink, have a seat, peruse the interesting and slightly odd magical decor.


The Good Elf is Britain’s oldest magical pub, first established in the Dark Ages and re-built after fighting in 811 (AD, our time), since then it has seen many interesting visitors. After a good night out, William of Normandy slept under the counter, and Charles the First hid unsuccessfully from creditors in the branches of the tree now holding up the roof. The first landlord of The Good Elf, Grigorr Vervain Toadflax Lancelot Fissure, is commemorated in the pub sign and a small picture which sometimes appears in the bar area.


This year we are again pleased to host the Murrell Collection of paintings, photos and memorabilia featuring persons, creatures and things of interest to the magical police is once again on display. Here are a few favourites back from restoration:

The Flute of the Unknown Dragon Charmer (with original charring) and Lemmy “shortly before losing his hat”. The hat is on display in another part of the bar area, although it does wander off.

The only known photo’ of the 1337th Annual Magical Taxidermy Trip of the North Norfolk Branch of the Royal Wort-Raisers Society, to “the Wayland Hundred Swainmote and Dog Disturbing” (the dog’s 79th trip, a local record). Aelfnod Cunning Murrel is in attendance (second from the left).

Elvishdales Prize Flock, Little Coughing Farm, Elmet 2009. (Photo: Farmer’s Weekly).

Cinderella’s Shoes and Vole-Spotting Glasses. 

Glasses caption reads: Pair of Vole-Spotting Glasses with case, believed to have been used by ‘Two Badgers’ Wiglaf of Mercia, part time King and well known magical bookie (most active in the C9th) before being cast out for insider dealing. Wiglaf was much loved for his “Guide to the Better Known Voles of Mercia”.

Fragment of magical booking ticket found with glasses.  It reads “4/11 on: ‘Banksy’ in the Six-Perches two o-clock at Market Rasen” to which another hand has added “a dead cert” (the vole lost).

 [Glasses on loan from Watford Gap Services].

One of a series of unique photographs from the Elf Training Camouflage Competition.  This shows the famed Swayblathe bros winning the Mobile Pairs Event (unusually, held at Białowieża Forest in Poland).


Visitors discussing the merits of a camo’ competition entry. Feel free to come with your own elf ears. The Good Elf is a good place to shelter or play adult hide and seek.




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